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Archive for February 2010

YouTube [Case Study]

February 12, 2010

What kind of customer value does YouTube provide in the marketplace? YouTube provides/allows user to watch and share video content with anyone and with ease instead of having them to download special software to view/share videos. Videos could be viewed directly on the web conveniently at home or anywhere now with the availability of mobile [...]

Progressive Research (Part 3) Website Comparison

February 6, 2010

Alzheimer’s Disease Association (Singapore) Homepage ADA’s website is very much Web 1.0 as the level of interactivity here is near zero. There is only a one-way communication here. Visitors can only read content and the web layout is unappealing. Donations from the public is important to keep any not-for-profit organisations sustainable. Here, ADA’s donation page [...]

National Archives Trip

February 6, 2010

Who are they? The National Archives of Singapore (NAS) is an institution (established by an act of parliament in 1968) that safe keeps all records (paper, audio and video records) of the nation’s happenings. NAS has moved beyond its traditional roles as record keeper of the nation as they constantly educate the public by having [...]

Progressive Research (Part 2) Twitter

February 6, 2010

Part of my project research, I’ll be looking through the available social media platforms out there that will benefit the organisation that my group is working on. Other than the infamous Facebook site, I find Twitter to be a potential (or already is) a powerful tool to get information across audiences. I’m a Twitter user [...]

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